Originally I was going to post below as a video, though thought its most likely better in text, then next week I'll drop a shorter video :) I've got new software for all us here, which is by far the most powerful software I've ever created.. can't say too much now I'll leave that for the next email/video. For our company. our reach is going to be extended by an easy 1000% most likely more.. Which isn't that much, considering we are in an extremely tight niche.. SEO, IM, for relatively tech savvy people. it's a Tiny Niche. There are just so many people who need to learn the skills we take for granted. This year I'm going to do my best to reach as many of them as possible to help them either grow their own business's or grow other peoples business's for them. Now onto Google news. I'm sure you've all heard about their new AI addition to their algo.. They are going to use their AI to search within individual web "Pages" and find relevant "Passages" or what's typically known as "Paragraphs" Then present in their organic results.. not web pages but paragraphs, almost like snippets in their organic results, so when you click on one of these results you are taken directly to that section of the webpage that has the answer to your query.. They say this will affect about 7% of their search queries. Which is great news for us, because it won't be too hard to reverse engineer and figure out. it's not that hard to do. But what really excites me, is what people are NOT talking about.. and that's how they are implimenting this in YouTube search results as well. We've been doing what they are recommending to do now to YouTube Video this since 2012. All owners of our amazing SEO and Video Marketing software Hangout Millionaire know, that we've been using time stamps for rankings and internal linkings It was there in plain site for everyone to see, but no one copied us, partly because techically speaking it's not simple to pull off, but most people didn't really get how powerful keyword rich timestamps in the description were. Not to mention with the power of automated live streaming. [[Pro Tip: Never join a youtube creation platform membership that relies on using the YouTube API. Because the YouTube Accounts you use in these memberships are only as good as the worst Youtube account that is also using that same API. So if someone dodgy does some gross stuff on that platform. YOUR own channel is now vulnerable to being terminated. You may have lost a bunch of channels recently if you are apart of some of those memberships out there. I've heard from a few people who lost their channels. All that work just vanished one morning when they arrived at their desk. All their clients videos.. gone. This is why we create our softwares, so they are 100% indepentant. No YouTube API's involved, as you see in our preview windows The software does exactly what you do, but better and using strategies, that most of the software members didn't know existed.]] Here's a great example on youtube of what google is calling Passages inside videos. Lex Fridman Video Dan Kokotov: Speech Recognition with AI and Humans | Lex Fridman Podcast #151 https://www.youtube.com/watch?v=yTWa-Z1UQwU See his description to see how all the "Passages" have been added. (Timestamps.) Obviously Lex adds these to his videos, he's one of the top AI guys on the planet.. top 500 easily. His podcast was called the AI Podcast for a reason. So where is this leading? Google hasn't release much info about Passages and YouTube Rankings. But I can assure you it's coming.. You can test this right now.. If you've got a video on youtube 10 mins or longer. try adding 6 time stamps just edit it and put say 6 timestamps in the description. using terms related to the niche you are trying to rank in. Or if you have a long form conversation video, like a webinar Create timestamps to specific points in your video, to give your audience the ability to scroll through to the sections that they are most interested in. Anything that makes your user experience better, is going to work in any of googles algos. Googles algos get a lot of bad press in the media for creating bubbles of information etc. Which is one bit of friction I guess. But man, I just purchased a little race car for my daughter. Which has a specific engine in it. I did a couple of searches on that engine type. and just wow.. the amount of this specific content that youtube directs me to is just amazing, it's been a month now and still more coming each and every day I'm on youtube. Their suggestions algo is an extreme credit to those engineers that figured it out. That's our task, to create content that works really well with their existing suggestion algos. Wouldn't it be cool if you could design a software that accomplished this across their: Organic Search platform Video search platform Local Business Ranking platform Plus their convergence between both video and organic results algo. That's what we'll be bringing to you this year. One Software that does it all. 2021 is looking so bright for us all. Remember, business is going to continue, though all those business's that people previously visited personally in the past will now require their customers to do these purchases online. These business's are going to need us now, more than ever. Guys, this is what we've all been waiting for. The time is now. Buckle up, 2021 is going to be the best year ever for us who work online, and we are in a posistion to help others. I think we all forget how much we know when it comes to getting a presence online, compared to your average punter. Particuarly for local business's. I still come across people who run small business's who've never heard of Google My Business. I know in a heartbeat with basically no research whatsoever, I can increase their business 100% in a month, in most cases without too much effort. The trick is getting that information across to them without seeming like some weirdo. It's 100% true, but it's so foreign to them, they could easily think I'm talking out my behind.. So I under promise and over deliver. Teach them to get their stats, I tell them I need them as a base to work from, but really I want them to see the difference themselves, to get that Jaw dropping moment for them :) I could ramble on about this all day. Point being take 2021 seriously guys, times like these only come along once in a lifetime. There are literally millions of people who need us desparately right now. Make yourself available to them. Cheers pete
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